The Underlying Factor to Marketing Professional Services

The marketing of professional services is vastly different from the marketing of most product and services. For the professional, whether you are working as an individual, a small firm or a large firm, marketing is challenging because on one hand you want your target audience to know who you are and that you are available.

Yet, on the other hand, you don't want to come across as pitching your services which comes across as hungry for business.

It is a matter of being needed versus being needy.  

Wrong marketing strategies
will wreck your business and
make you appear desperate.
The above statement is critical to your success. Coming out looking like you are needy has this look of being desperate. And we all know and have been around people who look or are needy.  They are not people we want to be around.

This is directly related to how you market your practice, your capabilities, and your services. It is, in the end, the underlying factor to everything in this blog.  It is the foundational principle to marketing and selling your professional services.

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