Show You Care To Get Repeat Business

Successful consultants, professionals and advisors operate from this credo: "Nobody cares how much you know until they know how much you care."

This is best demonstrated through your current clients.

Even after you have established a relationship with your client, it is important that you continually reinforce to that client that you do care about them personally and professionally.

The best way to do this, is to look for ways to help them and remind them that you are thinking of them. Call them when you don't need the business. Cut out an article and mail it to them on a subject that they talked about when you last met with them. And of course send them information of value and use, that you created. If you want repeat business, you have to remind them that you are there, willing to help, without stating such.

Asking for business makes you look needy. Offering up help, is subtly different and indirect and yet, far more effective.

You must continually remind previous clients (subtly, of course) that the benefits of using you and your services outweigh the risks and the costs. You can do this, by staying in touch and demonstrating that you care.

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